Sole Mare Vacanze is an Italian family brand inspired by the dolce vita way of life — a celebration of sunshine, slow moments, and effortless elegance.

Our story began in 2014 under the name Drivemebikini, born from a love for summer, freedom, and the Mediterranean spirit. Over the years, our vision has grown and evolved. What started as a playful swimwear label has matured into Sole Mare Vacanze — a conscious lifestyle brand that embraces timeless style, sustainability, and authenticity.

We design and produce in Italy and Poland, collaborating with local artisans and small workshops that share our values. Every piece is made with care, using high-quality, sustainable materials, respecting both people and the planet.

There is no mass production — only limited, carefully crafted collections that reflect our belief in slow fashion and mindful living.

Today, Sole Mare Vacanze stands for more than just fashion. It’s a way of life — a reminder that true luxury lies in simplicity, craftsmanship, and the joy of living under the sun.

Sustainability is our core value. We use recycled fabrics, innovative technologies, and bioengineering. We also use non-toxic, natural, and certified organic materials that are skin-friendly and environmentally friendly. In our swimwear, we use Econyl fabric, which is made from recycled old fishing nets (produced in Italy in collaboration with the Healthy Seas Initiative). With us, you can make sustainable choices without compromising on style. By shopping at us, you are supporting a healthier and cleaner ecosystem and a small family business.

Our Founder

Educated at an art school, I began my career as a makeup artist, working for top fashion magazines and collaborating with leading actors and models. Over time, my creative path evolved — I became a creative director and designer for streetwear fashion brands, exploring the connection between art, beauty, and style.

Drivemebikini was born from a simple sketch of a bikini drawn on the beach — an idea that captured the essence of freedom and spontaneity.

What started as a moment of inspiration grew into a journey of creativity and craftsmanship that continues today as Sole Mare Vacanze.

Italy has always been part of my story — it’s where my family, my inspiration, and my heart belong.

Sophie